Toyota's Rethink the Way You Drive campaign may indicate the company's own
excitement at the soon-to-be-complete four-car Prius family including the Prius IV,
Prius c, Prius v, and Prius Plug-in... or does it hint at a new hybrid all together?

If there's one thing you can say about Toyota Motors, "consistently stirring the pot" is one of them.  Not content with the world-renowned Prius IV (4th generation, original Prius hybrid), the 58% larger Prius v, or the upcoming Prii duo the subcompact (and sub-$20,000 starting price) Prius c and 15-mile, gas-free Prius Plug-in, Toyota is already beginning to unleash flashes of the future in their Rethink the Way You Drive campaign.

On the surface, many would assume that the Rethink the Way You Drive campaign is aimed at the four-car Prius family that will be in stores in completion by spring of 2013 or, if you take Prius PHV pre-orders into consideration, the end of 2012, but Toyota blog PaulTan.org seems to think otherwise.  As Tan implies:

"A graphic titled 'Rethink the way you drive' as well as a teaser video playing up the emission levels an average petrol-driven vehicle emits a year can only mean one thing, that the all-new Prius c - and in all likelihood, [another] new Prius as well - is about to hit town.  (Source:  Tan, Paul, "Toyota 'rethink the way you drive' teaser pops up online - Prius c and new Prius to be launched soon?"  Paul  Tan's Automotive News, paultan.org, February 14, 2012.)

So with a four-car Prius lineup soon to be on Handy Toyota's 39 South Main Street, St. Albans, VT lot - could Tan be right?

Check out the Rethink the Way You Drive video on our YouTube page and get a sense yourself.  Leave your comments below, on our Facebook page, or on our Twitter stream @HandyToyotaVT.

Chris Dugan
Handy Toyota
St. Albans, VT  05478